Meet Sue Ritchie

About Me

Hi, I’m Sue Ritchie

I’m here to help you navigate the challenges of conception with a warm, compassionate, and holistic approach. I know firsthand how difficult and emotionally draining this journey can be. My passion for supporting couples like you stems not only from my professional expertise but also from my personal experiences and lessons learned along the way.

From a young age, I dreamed of becoming a mother. But like many women, my journey to parenthood wasn’t without its challenges. At 30 years old, I found myself single and wondering if I would ever have children. My biological clock was ticking and that brought feelings of despair and uncertainty. Thankfully, my path took a positive turn, and I became a mother to two beautiful children—conceived naturally—at ages 36 and 39.

I know how isolating this journey can feel, and I want you to know that you don’t have to face it alone. I’m here to provide you with expert guidance, emotional support, and practical strategies to help you take control of your fertility journey.

I strongly believe that creating healthy families starts with addressing the root causes of fertility challenges. My work is driven by a deep desire to help couples experience the joy of parenthood and to see healthy, happy babies born into the world. There is no greater feeling for me than having my clients call me and say “ Sue we’re pregnant!”

My expert opinion is often sought after on radio and TV shows and I speak at events. I am the author of the award winning book Love your Gut and co-author of a further five books.

When I’m not helping my clients, I love music, cooking, travelling, reading and spending time with friends and family and spending time out in nature. I live in Leicestershire with my husband and am incredibly proud of my grown-up son and daughter and my first grandchild, not to mention my well-loved crazy cat Bella.

If you’re ready to take the next step toward together, we’ll work to create the best environment your body needs to nurture life and bring your dream of parenthood to reality.

However, the demanding nature of my career, constant stress, and neglect of self-care eventually took a toll on my health. At my breaking point, I was diagnosed with Hashimoto’s Disease, which forced me to re-evaluate every aspect of my life.  I didn’t want to live a compromised life. I began to embrace a holistic approach, focusing on healing my mind, body, and spirit. Through lifestyle and diet changes, gut health restoration, mindset shifts and energy healing, I was able to fully recover from the Hashimoto’s disease despite being told by my doctor that it wasn’t possible. 

This experience ignited my passion for helping others. I discovered that many of the behaviours and stresses that contributed to my health struggles are also common among women facing not only health but also fertility challenges. I also learnt through my constant research and from my own personal experience just how important gut health is not only to our physical and mental health, but to our fertility. Over the years, by taking an holistic approach and addressing the root causes, I’ve helped countless women to start living healthier, happier lives, but also increasing their chances of conceiving.

We’ve helped thousands of people.

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My Vision

To guide and educate couples worldwide by promoting a deeper understanding of why preparing for conception holistically is so vital to not only conception, but in creating healthy babies. I envision a world where every couple feels empowered to take control of their fertility, cultivate lasting health for themselves, and bring healthy, happy, confident children into the world.

My Mission

To empower and support couples struggling to conceive by providing a compassionate, holistic approach that addresses the root causes of fertility challenges. Through personalised guidance, education, and emotional support, I help create the optimal environment for conception, enabling couples to achieve their dream of having a healthy, happy baby while nurturing their overall well-being.

Meet our Leadership Team.

James Turner, RDN

Co-Founder & CEO

Sarah Lawson, RDN

Director of Patient

Dr. Benjamin

Director of Operations

Olivia Roberts, RDN

Clinical Care & Research

Daniel Anderson

Nutrition Consultant

Dr. Isabella Mitchell

Nutrition Consultant

Dr. Emily Bennett

Nutrition Coach

Dr. Ethan Davis

Nutrition Coach

Featured in Magazines

Brainz Magazine
Authority Magazine
Powerhouse Global Stars
Humans Of Fuzia

Frequently Asked Questions.

Schedule a free intro call if you have a question and want to speak with me.

Doctors focus on the physical aspects of  reproduction. My approach looks at the whole person—mind, body, and spirit—addressing root causes like stress, gut health, nutrition and lifestyle factors that impact fertility but are often overlooked in conventional medicine.

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